123Greetings Removes Pop-Up Advertising From Website

Visitors to 123Greetings Now Experience a Better Environment for Sending Ecards.

New York, NY, June 23, 2008 - 123Greetings.com today announced that as part of a new user experience initiative, they are removing all pop-up advertising from their website said Mr. Arvind Kajaria, cofounder and CEO of 123Greetings.

"We have relied on pop-up advertising for many years in order to ensure that our ecards were free to the planet," said Mr. Kajaria. "We are listening to our users who said that they didn't like the ads. We want to produce a site that is easy and pleasurable to visit. The decision to eliminate the advertising was difficult because our business model relies on advertising. As technology has changed, we've changed with it. Our site will now feature less intrusive advertising so that we can still provide free greetings and be economically viable at the same time."

As part of a planned website redesign schedule soon, 123Greetings is planning a number of new initiatives to increase the interactivity of the site, placing more choice in the hands of the visitors. For additional information on 123Greetings.com or to be informed of new launches as they occur, contact Arvind Kajaria at arvind@123greetings-inc.com or visit http://www.123greetings.com.

A Little Bit About 123Greetings:

123Greetings.com is the world's leading online destination for human expressions reaching over 200 million people annually. Drawing from its tag line "Giving Life to Your Expressions" the service inculcates a sense of personalization that relates to the users on an emotional level. Its offering of over 20,000 greeting cards covers a mix of 3,000 special events and everyday celebrations. Its applications & widgets for social networks and blogs allow users ubiquitous access across multiple devices and platforms. For more information on the company, visit http://www.123greetings.com/info/

Arvind Kajaria
123Greetings.com, Inc.
1674 Broadway, Suite 403
New York, NY 10019