Attractive Demographic

Whether it is celebratory events or everyday occasions, we give life to our user's expressions.

64 percent of our users are female, 36 percent male affluent, upscale & well educated, they use the web as a tool to communicate with friends & loved ones. Importantly, they play a key role in purchase decisions and use the internet as a research tool that aids decision making.

The web has become an integral part of their lives and they view it as a major source of information & research. Convenience, saving on money and privacy are the three primary triggers that encourage them to shop online.

Moreover, the average user goes through 10.58 page views per visit and spends 9.55 minutes on the website. as per ComScore Media Metrix (August 2009)

 

Demographics