The Third Saturday In October Is Declared As The Sweetest Day!

New York, NY, October 13, 2016: Sweetest Day is often known to be a twin of the Valentine's Day but did you know that it is a day which celebrates love in its highest form? It is a day for compassion, service and kindness besides sending cards, chocolates, candies, flowers and goodies to your special someone.

Sweetest Day movement accelerated in 1922 when a candy store employee in Cleveland, Ohio, named Herbert Birch Kingston distributed candies and sweets to many orphanages and hospitals in the area as a gesture of care and concern for the less fortunate. It was much appreciated and the American holiday stands as a reminder that love is in giving and expressing in kind words and deeds. In 1930s, many celebrities participated in the work. Ann Pennington distributed candy to 2,200 Cleveland newspaper boys, and Theda Bara gave candy to theater-goers and patients in Cleveland hospitals.

In time Sweetest Day cheer spread to include family, friends, sweethearts, coworkers and acquaintances. has over 342 e-cards across 9 categories for the occasion. Greetings are for all relationships but 75 percent of the cards are for love relationships.

Arvind Kajaria, Founder of, says, “Sweetest Day is a reminder for each one of us to spread some cheer and sweetness in the lives of people. has crafted most beautiful e-cards for you to express your innermost feelings of love and joy with your folks, so come forward and share on this special day."

About 123Greetings: is the world's leading online destination for human expressions reaching 95 million visitors annually. Its offering of over 42,000 ecards across multiple languages covers a mix of 3,000 seasonal & everyday categories. Its presence is ubiquitous with its Mobile App, Mobile Website and Facebook App catering to users on mobile and social media respectively. Its Connect feature is a relationship management tool enabling users to actively manage their expressions to both personal and professional contacts. It also operates 123Greetings Studio, a unique platform for artists, to upload and monetize their own ecards.

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