Keeping It Sweet This Rosh Hashanah!

New York, NY, September 16, 2017: A two day celebration, Rosh Hashanah or the Jewish New year will be celebrated from the 20th – 22nd of September in 2017. As the sound of the shofar (a hollowed-out ram's horn) signals an awakening from spiritual slumber and reconnecting to the mission of the world, both days will witness rituals such as tashlich (casting away sins), candle lighting, festive meals and prayer services.

Rosh Hashanah is the day, it is believed, God created the world. It is also believed to be the anniversary of the creation of Adam and Eve, the first man and woman and their first actions toward the awareness of humanity's role in God's world. It calls for celebrations and connecting with loved ones with a special prayer, traditional ambience and sumptuous customary food.

The festive meals on both days are symbolic of the sweetness of the event. It is tradition to begin the first meal on the first night, by dipping apple in honey. The bread (round challah) is dipped into honey as well, as people hope for a good and sweet year. Other traditional food items include the head of fish, expressing a wish to be a head, not a tail.

Pomegranates are eaten as its seeds are symbolic of numerous merits and plenty. Tzimmes, a sweet carrot based dish is staple as well, as it represents a desire for abundance in the coming year.

Here at, we wish everyone a year of sweetness, happiness, love and prosperity. Our ecards incorporate the festival's elemental richness and are appreciated and shared globally for over two decades.

Last year, cards in this category obtained a great reception with 1,63,250 sends globally. This year, with over 330 cards in Rosh Hashanah spread over 8 categories including religious blessing and wishes, we aim to make the New Year greetings for friends and family just a quick click away.

Arvind Kajaria, Founder of, says, “L’shanahTovah! Happy Rosh Hashanah to all of you! We at are the makers of good wishes. On this sweet and festive event we are wishing you good health, happiness, peace and prosperity, today and all through the year! Pick up traditional ecards from the plethora of creatively crafted online greetings for Rosh Hashanah and send them to your loved ones."

About 123Greetings: is the world's leading online destination for human expressions reaching 95 million visitors annually. Its offering of over 42,000 ecards across multiple languages covers a mix of 3,000 seasonal & everyday categories. Its presence is ubiquitous with its Mobile App, Mobile Website and Facebook App catering to users on mobile and social media respectively. Its Connect feature is a relationship management tool enabling users to actively manage their expressions to both personal and professional contacts. It also operates 123Greetings Studio, a unique platform for artists, to upload and monetize their own ecards.

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