More Luck, More Travels And More Persistence In The Lunar New Year Of The Rooster!

New York, NY, January 25, 2017: Chinese New Year or the Spring Festival is a significant time in the Chinese culture. It falls on this Saturday, January 28 and this year’s calendar allows for a possible ten-day break. It has more than 4000 years of history. It is the grandest and longest celebrated festival. The preparation starts seven days before the Chinese New Year's Eve and the holiday celebration lasts until Lantern Festival on the 15th day of the first lunar month.

The holiday period is also the world’s largest annual human migration. 'Chunyun' or spring festival observes millions of outbound travels by the Chinese people. As per Ctrip, China’s largest online travel agency, 2017 is predicted to be the “hottest ever” holiday season and the number of outbound trips are expected to surpass last year’s total of 6 millions.

This is the year of the Rooster as per Chinese Zodiac. Roosters are known for their independence, eccentricity, time and punctuality. It is believed that this year will challenge us to be more persistent, disciplined and self-sufficient.

To welcome luck, prosperity and abundance, families engage in decluttering their households, planning on big feasts, setting off firecrackers, pasting spring couplets on the entrance, decorating the house with scarlet paper lanterns and exchanging red envelopes of money which are also called red packets, lucky money or ‘Hongbao’ in Chinese. Children and adults are privileged ones to receive the red packet from the earning members of the family. Employees are also gifted the red envelopes with crisp new notes on the working days before or after the Chinese New Year holidays.

Arvind Kajaria, Founder of, says, “Chinese New Year is the time for reunions which includes exchanging of gifts and greetings between family members, friends and business contacts. In today’s fast paced life sending an ecard is the best way to reach out to your folks, friends and colleagues. We wish our users Gong Xi Fa Cai and hope it brings good wishes, red envelopes, celebrations and lots of fun.” offers over 300 Chinese New Year and Mandarin ecards across 12 categories that users can choose from.

About 123Greetings: is the world's leading online destination for human expressions reaching 95 million visitors annually. Its offering of over 42,000 ecards across multiple languages covers a mix of 3,000 seasonal & everyday categories. Its presence is ubiquitous with its Mobile App, Mobile Website and Facebook App catering to users on mobile and social media respectively. Its Connect feature is a relationship management tool enabling users to actively manage their expressions to both personal and professional contacts. It also operates 123Greetings Studio, a unique platform for artists, to upload and monetize their own ecards.

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